California is Cool

I am not (yet) blogging from California, and the weather is still hot where I am. This blog is about a new store format. A little introduction (or insights)..  I love that shops today incorporate architecture and interior design in building their store and showcasing their products. Chic stores have chandeliers and candlesticks, lingerie stores have drawers to keep their cute and sexy pieces and there is even a beauty store in Toronto which has sink where you can wash your face to try their beauty products. The stores now are not just mirrors, hangers and lights.

The stores are even getting make-overs - just like Mossimo, as it launches the California is Cool. (There goes the California is Cool story..). The new store format shows California cool ambiance that reflects a street-style combined with beach lifestyle culture. For some reason that appeals to me - probably because I want to look and feel younger.


See here are some pictures of the store which re-opened last November 1st.

 

Click Read More to see more photos..

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