SM Launches iButterfly App: Catch Butterflies and Redeem Deals from Partner Merchants!

I went to SM The Block Atrium last Saturday morning, and found this scene. People are raising their smart phones, swirling around, aiming and catching something. Nope, there is no alien invasion reported and the people were not hypnotized or under spell. They are catching butterflies!

Why butterflies? The last time I saw a butterfly was when we went to this tourist spot in the island of Makassar, Indonesia. Then, of course, a bunch of butterflies during my friend's wedding. Why would people ever catch butterflies? with smart phones?!

They are catching butterflies to use for discounts, freebies and deals with merchant partners. SM Supermalls releases the SM iButterfly - an Augmented Reality Application on your iPhone and Android Mobile Devices last May 5, 2012. It uses 3 technologies:  Augmented Reality, for seeing the iButterflies in the real world, Motion Sensors for catching iButterflies using your phone and your phone’s Global Positioning System or GPS for finding where the iButterflies are. It was previously created by Japan’s Mobile Art Lab and has been successfully launched in Japan, Hongkong, Indonesia, and Singapore.


To know more about the iButterfly, and how you can get deals, click Read More..

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