7 For All Mankind: A Campaign Through Actor James Franco's Lens

I am giving you a chance to watch the 7 For All Mankind Spring 2012 Marketing Campaign as directed and photographed by Award-Winning Actor, James Franco. Yes, he's the guy from the Spiderman movie! The campaign launch includes 7 For All Mankind very own You Tube channel debuting on February 15th (youtube.com/7forallmankindjeans).  The print and digital assets will live on the YouTube channel including curated episodes, which delve into the key cast members’ journey throughout the shoot. How exciting!

I love the feel of the video. It is youthful, fun and just light. I wish I were part of that video. Is this what they call the California Dream? Wow, I wish life is just as simple as that. No deadlines, no meetings and no client calls. 

On a marketing perspective, it is like an onsite video coverage. It doesn't try hard to sell the product. It is simply nice and fun. 

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