IBM Gets Bolder with Social Media and Social Business

From punch cards, magnetic strips, travel reservation system to supercomputer named Watson - there is no denying that IBM or International Business Machine is a leader in technology and innovation. With the advancement of technology and social media, IBM sees this as an opportunity to leverage one's business through Social Business.

The era of Social Business

We have seen how companies use Facebook and Twitter to update their consumers on what is latest on their products and services, and even use these sites as tools in making their followers or likers involved (from contests, surveys and feedback requests). IBM introduces Social Business wherein organizations and large companies can use social media internally where employees can collaborate, share knowledge and interact to build better business.
 
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